Journal of Marketing
Journal · SAGE Publishing · ISSN 0022-2429
15,192 papers · 1,295,488 citations · h-index 530 · impact 7.1
Journal websiteOpenAlexManagement and Marketing EducationConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior Studies
Latest papers
- EXPRESS: Agentic AI and the New Architecture of Marketing RelationshipsAdithya Pattabhiramaiah, Martin Mende, Huachao Gao et al. · Journal of Marketing · 2026
- Research-Driven Apps: The Last Mile of Marketing ScholarshipDetelina Marinova, Rajdeep Grewal, Rik Pieters et al. · Journal of Marketing · 2026
- EXPRESS: Channel Adoption Pathways and Post-Adoption BehaviorShirsho Biswas, Hema Yoganarasimhan, Haonan Zhang · Journal of Marketing · 2026
- EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial ConsequencesThomas P. Scholdra, Simeng Han, Werner Reinartz et al. · Journal of Marketing · 2026
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based PrideSijie Sun, Ravi Mehta, Zhiyong Yang et al. · Journal of Marketing · 2026
- EXPRESS: Confronting Cultural Appropriation: Toward the Ethical Marketing of Cultural DifferenceAngela Gracia B. Cruz, Yuri Seo, Daiane Scaraboto · Journal of Marketing · 2026
- EXPRESS: Rethinking Imitation in Marketing StrategySuyun Mah, Neil A. Morgan · Journal of Marketing · 2026
- EXPRESS: Are You Okay? Effects of a National Peer-Support Campaign on Mental HealthNicole Black, Lachlan Deer, David W. Johnston et al. · Journal of Marketing · 2026
Most cited
- The Competitive Advantage of NationsTerry Clark, Michael Porter · Journal of Marketing · 199117,677cited
- The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt · Journal of Marketing · 199417,443cited
- A Conceptual Model of Service Quality and Its Implications for Future ResearchA. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 198517,191cited
- Evolving to a New Dominant Logic for MarketingStephen L. Vargo, Robert F. Lusch · Journal of Marketing · 200314,571cited
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceValarie A. Zeithaml · Journal of Marketing · 198812,738cited
- The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt · Journal of Marketing · 199410,802cited
- Trust: The Social Virtues and the Creation of ProsperityPeter A. Schneider, Francis Fukuyama · Journal of Marketing · 199610,685cited
- Conceptualizing, Measuring, and Managing Customer-Based Brand EquityKevin Lane Keller · Journal of Marketing · 199310,524cited
Profile assembled from OpenAlex, the open catalog of scholarly work. Metrics reflect OpenAlex’s coverage and may differ from other databases; “impact” is OpenAlex’s two-year mean citedness, comparable to a journal impact factor.
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